Running a successful photography business demands both creativity and organization. In the ever-evolving world of photography, staying on top of your game requires efficient systems and tools. Let’s explore the top three game-changers that will help you maintain a smooth and successful photography business with these essential photography business tools.
These three tools are things you don’t need a subscription for. In fact, I use my Google Drive account to make all three of them. Even more, these business tools are ones that there’s no “right” or wrong way to create them. They can be made to work for the way YOU run your business.
Okay, let’s jump into the tools so you can start using them in your business!
The First of the Business Tools: Organize Your Workflow with a Client Management Spreadsheet
As a professional photographer, providing exceptional service to your clients is paramount.
Answer me this. Have you ever had a busy season where you can’t remember which client you’re working on? Or maybe you’ve felt like you’ve forgotten a client gallery or taken way too long on a project, meaning your clients did not have the best experience.
That’s where a Workflow Spreadsheet for client management comes to the rescue. This trusty sidekick ensures every step of the process, from editing to delivering galleries, is seamless. Not only does it prevent important tasks from slipping through the cracks, but it also provides a clear overview of the progress made with each client. With this workflow spreadsheet in hand, you can focus on what matters most – creating stunning photographs that leave your clients in awe.
This may sound like a super fancy business tool. However, I simply created mine right in Google Sheets. To create your own, write down every step of your workflow from photographing a client through project completion. Include a line for the client name and session date. That’s it. Sounds simple, yet it will make a big impact in your business.
Maximize the Impact of Your Blogs with a “Blogs to Share Document”
Creating captivating blog posts is a great way to engage your audience and showcase your photography expertise. But why let the value of those blogs end once they are published?
Enter the “Blogs to Share Document.” This nifty tool contains blog titles, along with short excerpts and direct links to each post. Not only does it help you keep track of your blogs, but it also empowers you to repurpose excerpts for social media posts, client inquiries, and more. Say goodbye to the endless search for that perfect blog excerpt – it’s all at your fingertips.
Not using blogs in your business? (GASP!) 😉 Discover how blogging can change your photography business in Blogging for Business.
Another Business Tool is for Strategic Keyword Planning with a Blog Keyword Document
A photography blog brimming with valuable content is worth its weight in gold, but it won’t reach its full potential without strategic keyword planning. Thanks to the brilliant insight of MaryBeth Bryant, tracking keywords has been a game-changer for my photography business. A dedicated Blog Keyword Document helps me keep tabs on the titles and keywords that I’m aiming to rank for. This approach ensures that I avoid overusing keywords and provides a structured framework to enhance the blog’s visibility in search engines. Say hello to improved rankings and increased organic traffic.
Elevate Your Photography Business with these Essential Business Tools
These three photography business tools have been the backbone of my photography business, allowing me to focus on what I love most – capturing beautiful moments through my lens. Whether it’s seamlessly managing clients, repurposing captivating blog content, or strategically optimizing keywords, incorporating these tools into your workflow can unlock a new level of success for your photography business.
Are you ready to streamline your business and take it to new heights? Embrace these invaluable tools, and let your passion for photography shine while staying ahead in the competitive market. With organization and efficiency on your side, you’re set to create a thriving and fulfilling photography venture.
Do you love photography business inspiration and actionable tips? Join my weekly newsletter for tidbits right into your inbox.
Dive deeper into my tools on YouTube with my 3 Essential Business Tools video. Then hit subscribe to find more valuable information for your photography business.